B2B Marketer sought for
project tackling society's
biggest challenges

12-month assignment. Opportunity of extension.
Estimated 15-25 hours per week.
Location: Copenhagen, Denmark.
Day rate: Dependent on experience.

The System Innovation Initiative by the ROCKWOOL Foundation develops practical methods on how to build better social systems for a more equal and sustainable future. Our work is already being used by policymakers, philanthropic funders, and social investors - now the wider world needs to know about it. 

We are looking for an experienced B2B marketer to help us shape the System Innovation Initiative’s communication activities going forward. We are looking for someone who excels at both marketing strategy and “sleeves-rolled-up” execution, and who has experience of disseminating thought-leadership content. The ideal candidate will be creative when it comes to developing new formats to grow our audience, comfortable managing internal stakeholders to tight deadlines, and passionate about the field of social innovation.

The System Innovation Initiative is run by a small, international and distributed team with entrepreneurial energy. We work flexibly and often online. It is an environment that suits self-starters, who enjoy problem-solving, and are resourceful in figuring out how to do things with little direction.

Specific deliverables

Marketing strategy and execution

  • Develop a marketing strategy and marketing plan for the System Innovation Initiative (SII)

  • Execute on the marketing plan - eg by running targeted campaigns in channels including email and social media

  • Manage and grow the email subscriber database

  • Explore and develop new content opportunities and marketing channels for the SII, e.g. podcasting, online courses

  • Draw insights about the needs of the SII community through event and social media engagements

External communication activities

  • Align specific SII communication activity with overall ROCKWOOL Foundation Intervention Unit (RFI) communication strategy

  • Work with RFI’s communication team to secure media coverage in Danish and International media for the SII

  • Manage and develop www.systeminnovation.org, working with 3rd party agencies and developers as required ( site currently built and hosted on Squarespace)

  • Work with RFI’s visual production team to produce engaging online and printed material

  • Produce high quality copywriting for website, email campaigns and social media

  • Connect to our communities of interest through Twitter and LinkedIn to identify new stakeholders and partners

Support the delivery of events - both online and in-person

  • Work with the SII team to design and steer our programme of online events.

  • Lead the delivery of online and offline events including for C-level audiences

  • Manage production schedules, e.g. for written content and events

  • And in general contribute to general SII team workstreams and activities as required

Other requirements:

  • Minimum 3 years of marketing experience

  • Very strong copywriting skills in both English and Danish

  • Familiarity with software such as Mailchimp, Illustrator/Indesign, Keynote/Powerpoint, Google Analytics, website content management systems, and collaboration tools (eg like Slack, Notion, Miro) is a plus.

For more information about the initiative, please see www.systeminnovation.org and www.rockwoolfonden.dk/projekter/systeminnovation-hvad-kraever-det-at-forandre-et-system/

How to Apply

The deadline for expressions of interest is August 19th. We will conduct ongoing conversations so please don’t hesitate to get in touch.

To apply please email Johannes Björkman: jbj@rfintervention.dk with your CV (in Danish or English) and a cover letter (in English).

If you have any questions feel free to reach out to Johannes by email (above) or phone: +45 2147 817